Ana Catarina LopesCan ChatGPT be used in marketing localization and transcreation projects?Following the hype around ChatGPT, in this article I discuss the pros and cons of using it in creative content creation projects, such as...
Ana Catarina LopesHow to avoid greenwashing in 3 simple waysEnvironmental issues are hard to ignore at present, and people are taking them very seriously. Especially when they are buying a product...
Ana Catarina LopesTranslation and design – a tailored relationshipTranslation can make or break a design. Design is what makes your brand recognizable just with a glimpse, what makes consumers associate...