Ana Catarina Lopes
How to budget for your website and social media accounts localization
Localizing your website and social media account can be a powerful way to reach new audiences and increase engagement with existing...
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Ana Catarina Lopes
Can ChatGPT be used in marketing localization and transcreation projects?
Following the hype around ChatGPT, in this article I discuss the pros and cons of using it in creative content creation projects, such as...
Ana Catarina Lopes
How to avoid greenwashing in 3 simple ways
Environmental issues are hard to ignore at present, and people are taking them very seriously. Especially when they are buying a product...
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