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Terminology governance: why consistent does not always mean uniform
Terminology decisions are not small details. They shape how content is written, translated, reviewed, reused, and understood. In medical and life sciences communication, these decisions need to balance accuracy, audience needs, regulatory context, and practical content management. Good processes should support good language decisions; they should not replace them.

Ana Sofia Correia


What The Pitt teaches us about the power of medical communication
With echoes of the early seasons of Michael Crichton’s ER and a renewed approach to medical storytelling, The Pitt struck audiences with its honesty and perceived authenticity. It occupied a space we did not quite know existed, speaking candidly about the realities faced by patients and emergency staff today. Its pacing felt urgent yet grounded. Its cases felt recognisable. Its dialogue felt, at times, uncomfortably real. But can we learn anything about medical communication

Mariana Teixeira


Beyond DEI: Why inclusive medical communication still matters
If you’re wondering how to navigate communication amid scaled-back DEI programs and shifting multilingual policies, you’re not alone.

Ana Sofia Correia
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