Ana Catarina Lopes
Can ChatGPT be used in marketing localization and transcreation projects?
Following the hype around ChatGPT, in this article I discuss the pros and cons of using it in creative content creation projects, such as...
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Ana Catarina Lopes
How to avoid greenwashing in 3 simple ways
Environmental issues are hard to ignore at present, and people are taking them very seriously. Especially when they are buying a product...
Ana Catarina Lopes
Translation and design – a tailored relationship
Translation can make or break a design. Design is what makes your brand recognizable just with a glimpse, what makes consumers associate...
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