Marketing Translation

Ana Catarina Lopes

The vital role of translators in achieving UX and UI success in website and app localization

In our increasingly globalized world, businesses are expanding their reach across borders, making website and app localization a critical...

Ana Catarina Lopes

How to budget for your website and social media accounts localization

Localizing your website and social media account can be a powerful way to reach new audiences and increase engagement with existing...

Ana Catarina Lopes

Can ChatGPT be used in marketing localization and transcreation projects?

Following the hype around ChatGPT, in this article I discuss the pros and cons of using it in creative content creation projects, such as...